Micromax, which is the biggest Indian manufacturer of smartphones has launched a new budget smartphone called the Canvas Spark 3 for Rs.4,999. The phone will be exclusively available on Snapdeal.com, which is one of the biggest e-commerce players in the country.
“India being a value driven market, the consumers are seeking more productivity, efficiency, entertainment, multitasking and better connectivity. With the launch of the Canvas Spark 3, we are yet again reinforcing our commitment to make technology and entertainment accessible for everyone and at the same time introducing more people to the best of the connected world. We will continue to disrupt the market with similar innovations in the near future to keep raising the benchmark for technological innovations that directly address the ever evolving consumer needs,” said Shubhojit Sen, Micromax’s chief marketing officer.
The device will be sold in a flash sale format with registrations for the sale beginning on April 1st. The flash sale for the phone will happen on 7th April at 12:00 noon. This phone takes over from the Canvas Spark 2, which sold quite well in the market.
Talking about the phone, it has a 5.5-inch HD display, an 8-megapixel camera on the back and a 5-megapixel camera on the front. It has a 1.3GHz quad-core processor, which is coupled with 1GB RAM, and a 2,500mAh battery. Software wise, the phone runs on the two-year-old Android Lollipop and it has support for Indus languages.
“We are excited to launch the latest addition to Micromax Canvas Spark series exclusively on Snapdeal. This series has received an overwhelming response from our customers in the past. We are confident that Micromax Canvas Spark 3 will be an even bigger success with its power packed features coupled with reliable and frictionless delivery experience offered by Snapdeal,” said Snapdeal’s Tony Navin on the partnership with Micromax.